A German company globally known for luxury and excellence

Sector: Automotive

Today, let’s learn about one of the biggest automotive brands in the world, Known as “BMW or Bayerische Motoren Werke”

BMW was founded in 1916. It’s headquartered in Munich, Germany.

Sectors of operation & contribution in the World economy.

BMW is a global leader in the production of automobiles and motorcycles. Although popularly known for its luxury brands such as BMW automotive & Rolls-Royce, it’s also active in the sectors of driving systems and financial services.

In 2024, the BMW group achieved a global Turnover of approximately 142,4 million Euros.

According to the BMW group report 2024, around 154,950 people are employed worldwide

What can one learn?

•   AS a professional: adaptability and resilience: when aircraft engine production was prohibited After World War I,  BMW successfully pivoted to manufacturing railway brakes and inboard engines, later expanding into motorcycles and now automobiles. A valuable lesson for professionals experiencing industry changes.

• As a brand: Consistent brand management: BMW has established a clear and globally recognizable brand image that stands for the “joy of driving”, precision and reliability. Continuous investment in research and development ensures long-term success.

_Sources: BMW group website and Statista_

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