A global brand making businesses smarter

Week 1, Sector: IT

Today, let’s learn about the largest software company of Europe by revenue, which is known as “SAP”

SAP was founded in 1972. It’s headquartered in Walldorf, Baden-Württemberg, Germany.

Sectors of opporation & roll in the German and global economy.

 SAP is a globally leading provider of enterprise resource planning (ERP) software, helping companies optimize business processes in real time, strongly focused on cloud-based solutions and artificial intelligence, in order to digitize business processes. It’s software covers various central business areas such as finance, purchasing, logistics and more.

 In 2023, SAP achieved a Turnover of around 31.2 billion euros.

Having An active presence in over 150 countries, SAP employs around 100,000 professionals!

What can one learn?

•   AS a professional: Efficient process design through IT solutions: The introduction of SAP systems enables companies to standardize and automate business processes, leading to greater efficiency.

• As a brand: The example of SAP shows how a strong focus on a clearly defined problem solution (ERP software for companies) and consistent internationalization can turn a brand from a medium-sized company into a global industry leader!

Sources: German Federal Statistical Office, Statista & the SAP website (About us section)

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